About Decno

About Decno

About us

About

DECNO Group was founded in 2011 by the first-generation entrepreneur Mr. Wang Jixu. Since its inception, DECNO has been committed to creating a home building materials brand with global influence.After more than ten years of development, DECNO has formed two complementary business ecosystems of new building materials and household cleaning, with products exported to more than 80 countries and regions around the world.

The Group now owns: Shijiazhuang Decano Decoration Materials Co., LTD. [OEM/ODM], Jereh Home Hebei Co., LTD. [Independent brand], Hebei Whale New Material Technology Co., LTD. [Domestic independent brand], Hebei Qingxiang Manwu Cleaning Technology Co., LTD. [Second curve - Home cleaning], DeKono (Hebei Free Trade Zone) New Materials Co., LTD. [manufacturing], Jining Hausmann Wood Industry Co., LTD. [manufacturing], Hainan Deno Enterprise Management Co., LTD. [Industrial investment] and other 9 domestic subsidiaries. As well as Decanor GROUP Limited Hong Kong Company, J&R GROUP Limited(USA), DECNO GROUP Limited(USA), Vietnam Chenfeng New Materials Company Limited (Vietnam) and six other overseas companies. Business radiation worldwide, products sell well at home and abroad, brand reputation and global influence continue to rise.

DECNO specializes in new building materials. Adhering to the mission of "bringing a happy and beautiful life for billions of families around the world", and the vision of "becoming a great company", and its corporate values are "customer first" and "professional, dedication, dedicated and joy in the work", and revolves around the five core competences: "continuously innovative product capability, brand-building capability, channel capabilities that reach the world, flexible and efficient organizational capabilities, and full-value chain digital intelligence capability", guiding all aspects of the company’s production and business activities.

Digital intelligence

Digital intelligence capabilities of the entire value chain

Brand power

The brand ability to link the mind

Channel power

Global channel capabilities

Organizational strength

Flexible and efficient organizational ability

Product power

Continuous innovation of product capabilities

While excelling in various businesses operations, DECNO Group actively carries out industrial investment. Relying on the group's self-invested production bases in Zhengding, Hebei, Jining, Shandong, Bac Giang, Vietnam, and major production bases in the group's supply chain system, it strives to create an integrated enterprise development pattern of "trade, industry, and technology" to provide strong product manufacturing, innovation, and R&D support for the development of various businesses of the enterprise.
While achieving corporate development and creating economic value, DECNO Group practices corporate social responsibility to the best of its ability and actively participates in public welfare projects, and focus on the "DECNO Poverty Assistance and Education Fund", "DECNO Public Welfare Sports" and "XiaoLanJing Charity Summer Camp" projects to support education for underpriviledged students, enrich the lives of left-behind children, and comprehensively promote the physical and mental development of special children. with donations reaching millions of yuan.
The future of DECNO will take the 2021 revenue of 300 million yuan as a starting point, continue to optimize the corporate management, and strive toward the revenue target of 1 billion yuan. With the goal of "10 billion DECNO", the company will adhere to the principle of "not forgetting stability in development, not forgetting development in stability", deepen its roots in the field of building materials and home furnishings, and creating a globally renowned building materials and home furnishing enterprise group that represents China.

Corporate culture

mission

For the happiness of billions of families!

vision

To be a great company.

The five standards of a great enterprise:
01. customerCustomers have to feel at ease
02. staffEmployees have to grow
03. societySociety is righteous
04. DevelopmentSustainable Development
05. revenueRevenue over 10 billion

Corporate training

The power of an enterprise lies in every great employee within it; The power of employees lies in their tremendous self drive, creativity, and potential. Dekono Group aims to build a platform, create an atmosphere, and create all conditions to allow every employee to be seen and recognized, and to unleash their self drive, creativity, and potential to the fullest, thus converging into a continuous stream of great power for Dekono's development!

Corporate training

企业之伟力,蕴藏于企业中每一位伟大的员工; 员工之伟力,存在于每一位员工巨大的自驱力、创造力和潜力。
德科诺集团,要打造一个平台,营造一种氛围,创造一切条件, 让每一位员工被看到、被认可, 让每一位员工尽情施展他们的自驱力、创造力和潜力, 从而汇聚成德科诺发展之源源不断的伟大力量!

Milestone

Our business (under our brand)

Manufactures

Group partner

Rody

Founder &Chairman & President

Shijiazhuang Dekano Decoration Materials Co., Ltd. was established in 2011 to start a business with OEM/ODM business as the cornerstone.
He is currently the chairman and president of Dekno Group. Relying on the high-dimensional thinking of brand development and the transparent entrepreneurial thinking pattern, it guides the development direction of Dekno Group and is the helm of the “Dekno Ark”.

Anya

Executive vice president

Wang Yajuan is currently the vice president of the group and is fully responsible for the group's functional departments and the group's overall operations. Joined Dekono Group in 2021, starting from a specialist in the customer service department, he has grown step by step to the director of the customer service department and the director of the comprehensive service business department, and then became the vice president responsible for the management function business line. She leads the improvement of the group's system and financial processes to ensure efficient and transparent operations. She takes a global perspective and implements precise policies to promote the group's sustainable and steady development.

Peter

Group vice President
Zhengding Dekono General Manager and Director of Production and Supply Division

As the vice president of Dekono Group, the general manager of Zhengding Dekono and the director of the production and Supply Division, Song Chengrui is mainly responsible for product research and development, production, and supply assurance. Since joining Dekono Group in 2014, he has been engaged in supply chain management, product quality control, production and research and development of household floor materials. His rich experience provides decisive backing and support for Dekono Group's product assurance, which has been highly recognized by the industry and customers.

Lynn

Director of Group Finance and Economics Division

Joined Deknow Group on October 27, 2022. He is the youngest member of the management committee and is currently the director of the Financial and Financial Division of Deknow Group. Starting as a financial specialist, Li Jianlin has been constantly thinking about and practicing the integration of industry and finance. She has used her professionalism and dedication to bring changes to the financial business of the Deknow Group, which has produced a catfish effect, and will continue to produce more for the financial business of the Deknow Group, which is beneficial to Deke.A change in the long-term development of Nuo Group.

Elva

Group Integrated Services Division Director

Elva joined Decono Group on August 21, 2023, and is now the director of Integrated Services Division. Since joining the company, CAI Liping has quickly won the recognition of business leaders and colleagues with her professionalism and tenacity, and has made indelible contributions to the reconstruction of Human Resources Department of Decono and the development of integrated Services Division!

Melisa

Director of Shijiazhuang DECNO Decoration Materials Co., Ltd.

Yang Yahui is currently the director of Shijiazhuang Dekano Decoration Materials Co., Ltd., and joined Dekano Group in 2017. Since joining the company, starting from the marketing specialist, he has built Dekano's marketing system step by step to provide for the development of Dekano and even the entire Dekano Group.It has established an important basis for traffic, customer acquisition, and brand power, and has built DECNO into an influential brand in the global floor materials industry. At the same time, Yang Yahui has a strong sense of responsibility, a strong personality, and a positive attitude, and has continued to move towards leadership positions. In the position of director of Decano, she has shown great resilience and vitality, and has made irreplaceable and important contributions to the development of Decano and the group.

Chloe

Director of Jerry Home Furnishing Hebei Co., Ltd.

AS A SENIOR MARKETER WITH 10 YEARS OF EXPERIENCE IN THE FIELD OF INTERNATIONAL DIGITAL MARKETING, ZHANG CHEN HAS JOINED THE Deknow Group SINCE 2020. HE STARTED AS A MARKETING SPECIALIST AND GREW STEP BY STEP INTO THE DIRECTOR OF THE STEPGUARD DIVISION. ZHANG CHEN IS ONE OF THE FOUNDERS OF THE STEPGUARD BRAND AND HAS PARTICIPATED IN THE WHOLE PROCESS OF THE STEPGUARD BRAND FROM ZERO TO ONE. AT THE SAME TIME, IN HIS WORK, Zhang Chen HAS outstanding PROFESSIONALISM, DEDICATION, tenacity and strength, AND HAS MADE AN IRREPLACEABLE and indelible HISTORIC CONTRIBUTION TO THE CREATION OF THE STEPGUARD brand.

Leon

Director of Hebei Jingtu New Material Technology Co., Ltd.

Joined Deknow Group on November 29, 2021 and is currently the director of the Little Blue Whale Division. After Zhu Yongchang joined the company, he started as a marketing specialist and grew step by step into the director of the Little Blue Whale Division. With his talent, vitality, tenacity and strength, he has won the recognition of the leaders and gained the trust of everyone. He will definitely lead all the staff of the Little blue whale Division to build the representative brand of the stone crystal category “Little blue whale”, making Little blue whale a well-known brand with industry influence.

Anna

Hebei Qingxiang Manwu Cleaning Technology Co., LTD. Deputy director

Anna joined Decono on July 5, 2021, starting from the front desk of the company. She worked seriously, responsible, and comprehensive, and then served as the administrative minister and assistant to the general manager, and took care of the administrative work in good order. During this time, she continued to learn about the business and grow. At a time when the group is vigorously developing the second curve of home cleaning business, he was promoted to Deputy Director of Fragrance Full House by virtue of his outstanding ability, showing extraordinary potential.

Group Headquarters Management Team

Rody

Founder &Chairman & President

Anya

Executive vice president

Peter

Group vice President
Zhengding Dekono General Manager and Director of Production and Supply Division

Lynn

Director of Group Finance and Economics Division

Elva

Group Integrated Services Division Director

Melisa

Director of Shijiazhuang DECNO Decoration Materials Co., Ltd.

Chloe

Director of Jerry Home Furnishing Hebei Co., Ltd.

Leon

Director of Hebei Jingtu New Material Technology Co., Ltd.

Anna

Hebei Qingxiang Manwu Cleaning Technology Co., LTD. Deputy director

Group partner

Rody

Founder &Chairman & President

Anya

Executive vice president

Peter

Group vice President
Zhengding Dekono General Manager and Director of Production and Supply Division

Lynn

Director of Group Finance and Economics Division

Elva

Group Integrated Services Division Director

Melisa

Director of Shijiazhuang DECNO Decoration Materials Co., Ltd.

Chloe

Director of Jerry Home Furnishing Hebei Co., Ltd.

Leon

Director of Hebei Jingtu New Material Technology Co., Ltd.

Anna

Hebei Qingxiang Manwu Cleaning Technology Co., LTD. Deputy director