On 27 April, the second edition of the 139th WMM took place in Guangzhou. As the first national foreign trade event in the year of the beginning of the “Fifty-Fifty-Fifty”, the fair was at an all-time high, with a total of 757,000 places and over 32,000 enterprises.
(click on the map to view live review video of the event)
With a professional SPC wall solution and a well-established service system, the DECNO Group subsidiary, Ishi Dekarno Decoration Materials Ltd., demonstrated to global customers the new height and hard power of China ' s green building materials industry, and delivered a copy of a caller ' s response to Sundian in Guangting.

Industry transformation, green compliance becoming a “necessary answer”
The “Fifty-five” plan outlines “achieving a comprehensive green transformation of economic and social development” and includes green low-carbon as one of the core indicators of economic and social development. The State Council's Report on the Work of the Government of 2026 and the Planning Framework have made a strategic deployment of “developing green trade”, emphasizing the “greening transformation of digitized minds” as an important breakthrough. At the same time, the EU Carbon Border Regulation Mechanism (CBAM) has entered the substantive implementation phase and global green trade barriers have continued to escalate. With both domestic and foreign policies and the market environment, green compliance has moved from a “plus-substance” to an “necessary answer” for exporting enterprises to engage in international competition.
Decano has a well-developed product certification system covering ISO 9001 quality management system, ISO 14001 environmental management system, ISO 45001 occupational health safety management system, BSCI commercial social standard certification, FloorScore U.S. indoor air emission standard certification, CE EU safety certification and SGS testing reports. From corporate to industry certification, to product detection reports, the multi-dimensional certification system built by De Cano is not only a strong demonstration of product quality and environmental performance, but also a core competitiveness that addresses global trade barriers, helps clients to reduce compliance risks, and is highly consistent with national strategies to promote green trade innovation.

The government works in partnership with the industry.
On the eve of the launch, Decano, as a lead company in the new construction materials sector, was deeply involved in the exhibition inspection support group organized by the City Business Bureau. The team conducted a detailed exhibition screening and on-site assistance of nine exhibitors in Pavilion No. 12, which not only helped to raise the overall level of participation, but also highlighted the responsibility of Decano.
A global witness to gain professional trust.
During the exhibition, the de Cano exhibition was marked by a high level of human activity, a steady rise in heat and a steady flow of business, with a large number of domestic and external buyers and industry partners present and in-depth consultations on the details of the product. With the full enthusiasm and professionalism of the Decano team, a comprehensive description of product performance was conducted, in-depth communication was conducted with overseas buyers from more than 70 countries and regions, including the United States, Russia, India, Canada and the Philippines, and over 200 batches of foreign friends were received, with an average of more than 50 times a day.



On-line. Zoom in.
During the exhibition, Decano actively participated in the official “i-Invites” event. Through pre-scrutinized client solicitations, a number of overseas vendors were successfully invited to the fair, not only to achieve an efficient docking at the exhibition site, but also to be supported by public information resources from the official platform of the Conference. Online solicitations were closely linked to offline receptions, allowing DeCano to achieve a double upscaling of “client quality” and “brand volume” at the current conference.
"The moat" is based on intelligence and invisible.
With a view to further accelerating the upgrading of digital intellectualization and greening, DECNO Group is fully advancing the construction of digital intellectualization, from top-level design to production line landings, and is working on the construction of a utility for smart manufacturing in the construction materials industry. The deployment and operation of the MES (manufacturing implementation system) and the central smart control system have now been completed at the established production base under the flag and a digital control system covering all production processes has been put in place.


Quality life is about not only beauty and experience, but also a sustainable future. DECNO will continue to target international advances, deepen research and development of green low-carbon products, enhance smart manufacturing capabilities and expand global service networks. In the “New, Green, Wise” era, DECNO will work with its global clients to win the future, with better quality products, more professional services, and more open gestures, so that the quality of China’s intellectuals can reach thousands of households.

