On 18 September, during the New Office's launch of the “Fifty-five” series, the press spokesman and deputy minister of the Ministry of Housing, Urban and Rural Construction, Chen Shao Wang, used the phrase “two shifts, two shifts, three shifts” to outline the critical period of transition in which the three pillars of the construction industry were located, and made it clear that:Our real estate has entered the stock age.
As urbanization moves from a period of rapid growth to a period of stable development, urban development moves from large-scale incremental expansion to stock-up efficiency gains, the old map on which the construction-material industry depends for growth is failing. A new battleground, centred on the renovation of the stockhouses, has been laid. Who can take the lead in this structural migration?From“Providing of materials” to “Space-renewed service providers”The identity switch makes it possible for anyone to get tickets for the next round of competition.
As a long-term focusSpecialized brand of the "Home-up" field."Crystal Products + Home Experience + Life Services"Integrating programmes: community-based old re-shops, customized product packs, combined with subsidy policiesThe one-stop "older" service closed.
At the launch, Chen Shao Wang stated that the construction of housing was dominated by three main sectors: urban and rural, housing and real estate, and construction, all of which were at a critical stage of transition development.“Two turns.”(a) The urban and rural building blocks: urbanization is moving from a period of rapid growth to a period of stable development, and urban development is moving from a period of large-scale expansion to a phase dominated by efficiency gains from stock enhancement;“Two shifts.”Referring to housing and real estate blocks: a major change in the supply-demand relationship in the real estate market and the entry of real estate into the stock age;“Triangular transition”It is about building blocks: the transition to smart, green and integrated.
The age of stock has come with clear data footnotes. Zhang Xutao, Director-General of the Housing Market Supervision Department, Ministry of Housing, Urban and Rural Construction, explained that the share of second-hand house transactions has been increasedIn 2020, 27 per cent increased to 46 per cent in 2025.Before this year52% in 8 monthsThis marked the official entry of real estate into the stock age. In the first half of the year, the country's second-hand house stock as a percentage of the total residential stock has broken down.50.4 per cent of the second-hand residential transactions in 18 provinces are new. The reversal of the trading structure has meant a fundamental change in the source of demand in the building materials home sector - from centralized new house delivery to decentralized, small, high-frequency stock renovation.
with“Stock age”Synchronized landing is an updated urban course of action.“Fifteen-five.”The plan outlines a high-quality approach to urban renewal. The Ministry of Housing, Urban and Rural Construction, together with the relevant departments, is working to improve its policy of planning, land use, taxation and finance. As the first national-level plan in the area of urban renewal, Urban Renewal“Fifteen-five.”The Plan sets out a timetable, a mission letter and a road map for the next five years.
When urbanizationConstructionFrom“It's a stall.“Turn”Shortboard, quality.”When the focus of urban development is“Building a new room.”Turn“Change the old room.”The focus of housing consumption has also shifted.Stock-saving efficiency gains,It is becoming the largest certainty in the housing sector.
According to industry statistics, the size of the Chinese and Chinese assembly markets is already high.3.2 trillion yuan.。With the age of stock, the needs arising from the second renovation each year can be met1.5 trillion yuan. Structural releases on the demand side resonate with precision push on the policy side.
2025，The Ministry of Commerce and others have published a book entitledIn 2025, the “renewed” work of the home-dressed cooker was notified, clearly classifying the subsidised items as refurbishing materials, sanitary and cleaning equipment, furniture lighting, intelligent home,Home ageingFive main categories of adaptation products with basic subsidy rates not higher than actual sales prices15%, energy-efficient and water-efficient products up to 20%,And...Home ageing productsSubsidy ceiling extended to30%I don't know. The design of the subsidy gradient is in itself a signal that aging adaptation is given the highest policy priority. Landing rules in Hebei provinces further refine the scope of subsidies into six main categories of products, such as ground and door improvements, toilet and bathing equipment and kitchen equipment, for consumers at a real exchange rateA 30 per cent subsidy, prepaid by the contractor, and a direct benefit for the consumer when purchased.
The stockhouse is being converted fromThe term “autonomous renovations” was upgraded to “systematic works with financial support, standard and subsidized entitlements”. The underlying implication of this shift is that policies are no longer just about encouraging consumption, but rather about building a functioning infrastructure for the old market for change — with sources of finance, criteria and access to subsidies. For a construction company, the real opportunity is not to "wait for an order," but to let yourself.Alignment of product and policy standardsLet yourself.Delivery capacity is linked to subsidy mechanisms.
The competitiveness formula of the stockhouse era is moving from “price x size” to “efficiency x trust”. Efficiency means that delivery is done with shorter working hours, lower costs of disturbance and fewer intermediate links; Trust means that consumers reach out to brands within the community radius, build awareness in neighbourhood monuments and close the loop in localized services. In essence, the community-based retrofitting shop for small blue whale crystals seeks to solve these two variables at the same time — to compress the period of work with the fast-loading properties of the crystal material and to build trust with the proximity of the community-based shop.
As an emerging category of ground materials, the crystal products are long-lived, environmentally healthy, water-resistant, and grinding, ready-to-painted, and friendly to the old ground, and can be achieved with little movement on the dry-go.“It's a new place.”A significant reduction in the time and disturbance costs of renovations — this is a response to stock renovations“Quick, low, clean.”The core claim.In the meantime,Environmental properties echo construction“Greening”♪ In the direction of transformation, beauty and durability ♪Improvement of living standardsLooking forward.
In terms of services, the Blue Whale Stone provides not a single product, but a set of design from floor renovation, bathing to house-wide intelligence.Full-chain serviceI don't know. An integrated solution, “Crystal product + home experience + life service”, is to upgrade the “replace one floor” to “renew one home”: consumers can see things in community shops, sense quality, articulate needs, and one-stop delivery from measurement, design, construction to acceptance by professional teams. HeadquartersDigital marketing(c) To facilitate front-end sales and back-end delivery, achieve efficient synergies and rapid response, transform a single transaction into a long-term service relationship, and help end-user pre-empts the stock market.
Urban renewal has accelerated, renewed demand continues to release, and green, intelligent homes have accelerated. In the “Fifty-five” residential narrative, “stock efficiency” is a high-frequency term; In a specific business world, it means the real needs of countless communities, countless old houses, and countless “freshings”.
The choice is to place the feeder in the community, to plant the roots in the product and to place the bonds at service. For terminal service providers, this is a ticket to the stock market; For the industry, this is a sample path of “old and new” sustainable growth.
The answer to the stock age is not in grand narratives, but in every re-energizing house. It's what Blue Whale Stones do.A new partner at home”.