The largest building industry event in Europe — the biennial Munich Building and Construction Exhibition BAU in Germany — came to a successful conclusion on 18 January at 01:00 Beijing time. The five-day industry event brought together leading firms from around the globe to showcase cutting-edge technologies and innovative products in the areas of construction and building materials.
The demand for building materials in the European market has steadily risen as the economy continues to develop and infrastructure is being upgraded. With this trend in industry, the DeCNO Group subsidiary, Ishi Decarno Decoration, Inc. (hereinafter: De Cano), went up, reaped its full harvest and returned to its reputation!
In recent years, the quality and performance of construction materials in Europe have become more demanding, with demand for high-end, new types of building materials showing more pronounced growth. The DECNO Group is firmly committed to the field of new building materials, which have been fully tested over the years in a demanding market environment and whose product performance and appearance have been well received by overseas clients. According to the Decano Client Service, during the exhibition, the Decano European Iron Army received more than 50 batches of customers on a daily basis, and sales personnel received more than 10 batches of new and old clients per person. In terms of the composition of the customer base, the share of new clients attracted by the Decano exhibition product is as high as 70 per cent, highlighting the strong attractiveness and competitiveness of the group product in the market. At the same time, 11 per cent of older clients have been invited to learn about new products, which is undoubtedly a high level of recognition and trust in the long-standing product quality and service of DECNO Group. In addition, 19 per cent of the clients are active clients from online communications who, at the company ' s invitation, go to the exhibition site and engage in in-depth, face-to-face product exchanges with the Decano sales team, which further deepens the understanding of and cooperation with group products.
In terms of consumption, European consumers are increasingly paying attention to environmental protection and sustainable development, preferring green, low-carbon, non-basic floors and walled products. DECNO Group's star product SPC (Crystal) wall floors are gaining popularity in the U.S. and U.S. markets, based on their natural raw materials, the properties of zero gel-free formaldehyde, and the advantages of non-stereogenic, water-resistant, insect-resistant, fire-resistant, silent insulation, etc.
Moreover, at the middle- and high-end markets, consumers have a higher ambition for individualized, high-quality wallboard and floor products. With its unique design, high quality and high performance, the DECCO Group's sound-based wall, which attracts the attention of a large number of visitors, further addresses the individualized needs of different consumers and serves as a highlight of the event.
During the exhibition, Decano ' s exhibition was well-weaved and clients showed a strong interest in Decano ' s products. Many clients expressed their cooperation on the spot after having detailed information about product characteristics and advantages. The Decano European team uses “professional” “vocational” “professional” “business” as a guide for action in the service of its clients and crosses every service line. Be patient in answering questions for every client. Both the technical principles of the product, the application scene and the elements of installation maintenance can be explained in detail and with precision. They will also tailor specialized product presentations and well-designed solutions to the actual needs of clients and the characteristics of different projects, so as to give them a real sense of Delcano ' s intentions and good faith.
Decano fought hard for the first of the Year and undoubtedly made a beautiful cannon for the group to develop in 2025. The successful outcome of the German BAU exhibition further enhanced the visibility and influence of DECNO in European markets. In the future, the DECNO Group will continue to be innovative in its efforts to improve the quality of its products and services, to give more visibility to the global market for building materials and to contribute more to the development of the construction industry.